Each aspect of a Victor Churchill visit is designed to be more than just a trip to the butcher. It’s an experience – one that takes shopping far from the realms of the ordinary. In the 2009 store re-design, Michael McCann and the Dreamtime Australia Design team drew inspiration from classic European butcher shops and the very best of haute couture design.
The interior celebrates the essence and honesty of the original store in a number of ways. A glass wall acts as a stage for butchers to display their wares, offering inspiration and theatre as each piece of meat is delicately prepared. Behind them, the store’s original sandstone wall has been preserved and acts a tribute to the location’s storied lineage.
Historically, Victor Churchill has been a key feature of Queen Street’s quaint, village-style boutique shopping experience. Scroll down to discover the special features that earned the store ‘Best of the Year’ award at New York’s International Interior Design Awards in 2010.